“Arts Market Discovery” Workshop for Students

"Arts Market Discovery" 9/28/2012 Dodd Research Center, Storrs, CT

“Arts Market Discovery” 9/28/2012 Dodd Research Center, Storrs, CT

Artists, writers, and performers, join other University of Connecticut students at an intensive 3-hour workshop to investigate marketing strategies and outreach, messaging, and goal setting as you set off on your career in the arts. “Arts Market Discovery” is free and sponsored by the Northeast Children’s Literature Collection, The Straightors Fund, and the Aetna Chair of Writing, English Department at the University of Connecticut.  Come prepared with a short description of a product or a concept you hope to promote. Susan Raab, CEO of Raab Associates, will help you identify your most marketable skills.  “Arts Market Discovery” will be presented in Konover Auditorium, Thomas J. Dodd Research Center, on September 28, 2012, from 9am to noon.

A second session in the afternoon will cover roles social media, public relations and other marketing tools play in discovering your public persona.  Students are welcome to stay for the afternoon program too.  Please register separately for each session.  Attendance is limited for both sessions so reserve your seat now with jean.nelson@lib.uconn.edu.

“Arts Market Discovery” Workshop 9/28/2012 Dodd Research Center, Storrs, CT

NCLC and Friends Sponsor Workshop

"Crafting a Public Identity" Workshop 9/28/2012 Dodd Research Center, Storrs, CT

“Crafting a Public Identity” Workshop 9/28/2012 Dodd Research Center, Storrs, CT

“Crafting a public identity: a workshop for creative artists, writers and performers on navigating the arts business maze” will be presented at the Thomas J. Dodd Research Center on September 28, 2012, from 1-3:30pm in Konover Auditorium. Susan Raab, CEO of Raab Associates, will moderate a panel consisting of Charles Coe, Program Officer at the Massachusetts Cultural Council; Sharon Butler, Professor at Eastern Connecticut State University; Jeff Raab, 2012 graduate of NYU’s Steinhardt Musical Theatre Program;  Roxie Munro, author/illustrator of over 35 children’s books; and Laura Rossi Totten, a book publishing and public relations expert.

The panel will discuss the strategies, techniques and tools used to build an effective marketing presence.  Sponsored by the Aetna Chair of Writing, English Department at the University of Connecticut, The Straightors Fund, and the Northeast Children’s Literature Collection at the UConn Libraries.  Attendance is limited, so reserve now with jean.nelson@lib.uconn.edu.

“Crafting a Public Identity” Workshop 9/28/2012 Dodd Research Center, Storrs, CT