There’s Something About an Aqua Velva Man: the J.B. Williams Company, Connecticut’s Maker of Men’s Toiletries

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An exhibit of historical records and items manufactured by the J.B. Williams Company, shown on the Plaza Level of Homer Babbidge Library through March 2024.

The exhibit shows photographs, advertisements, and historical documents from the J.B. Williams Company Records, but includes a special component — almost 80 collectible items manufactured by the company.

All of the collectibles shown in this display are from the collection of Boyd and Melissa Williams, residents of Franklin, Tennessee.

Melissa and Boyd Williams, 2023

About eight years ago Mr. and Mrs. Williams were in an antique store and found a J.B. Williams Company shaving soap box. Knowing nothing about the company, with no connection to Connecticut, they purchased the box on the basis that the company’s name was theirs as well. After that, they perused antique shops and Ebay for other company items and slowly amassed their collection of about 150 items, which they display in a vacation cabin they own.

The focus of the collection is solely on items that indicate that they were produced in Glastonbury, 1960 and earlier.

In June 2023 Mr. Williams contacted the UConn Archives asking for information from the J.B. Williams Company Records about their products, to supplement his knowledge of the company. When the archives staff learned about the Williams’ extraordinary collectible collection, the couple generously agreed to loan the items for this display.

About the J.B. Williams Company:

James Baker Williams was born in Lebanon, Connecticut, in 1818 and worked at a general store in Manchester beginning at the age of 16. When he was 22 he began to experiment with soaps to determine which were best for shaving, and developed Williams’ Genuine Yankee Soap, the first manufactured soap for use in shaving mugs.

In 1847 Williams opened his soap company on Williams Street in Glastonbury, where he continued to manufacture shaving soap and other products.

By the early 1900s the company was known throughout the world for its line of shaving creams, talcum powder, toilet soaps, and, later, for Aqua Velva, Lectric Shave, and Skol. After 1950 the company, in mergers with other businesses, became known for producing Conti Castile Soap, Kreml Hair Tonic, and Kreml Shampoo.

In 1957 a New York based conglomerate, Pharmaceuticals, Inc., acquired the J.B. Williams Company and moved the headquarters to New Jersey. In 1971 the company was sold to Nabisco.

The plant in Glastonbury was taken over by former Williams Company employees and became Glastonbury Toiletries, producing shaving soaps, bathroom soaps, aerosol shaving creams, body lotions and shampoos. This company closed in 1977. The original 1847 factory was converted to condominiums and, in 1983, was placed on the National Register of Historic Places.

The company records were donated to the UConn Archives in 1967.

In Memoriam: Norman Finkelstein

Norman Finkelstein

The UConn Archives is sorry to hear about the death of one of our donors, Norman H. Finkelstein, on January 5, 2024. He was an author of over 20 non-fiction books for young readers, a retired school librarian for the Brookline (Massachusetts) Public Schools and teacher of history for the Prozdor Department of Hebrew College. Among his writing honors are two National Jewish Book Awards, the Golden Kite Honor Book Award for Nonfiction and a “highly recommended” award from the Boston Author’s Club.

In an interview with Contemporary Authors published in 2011 Finkelstein remarked, “Readers often want to know what keeps me going as a writer. When I asked the late CBS correspondent Charles Kuralt to share a memory of Edward R. Murrow, about whom I was writing a biography, Kuralt responded: ‘Beginners need confidence; of course, I never had the nerve to ask Murrow for advice directly, but if I had, I believe he would have said, “Become good at what you do, and everything else will take care of itself.”‘ I couldn’t have said it better myself. I would, however, add two more words, persistence and patience.” (Source: “Norman H. Finkelstein.” Gale Literature: Contemporary Authors, Gale, 2011. Gale Literature Resource Center, link.http://gale.com/apps/doc/H1000112338/GLS?u=22516&sid=bookmark-GLS&xid=2702ce1e. Accessed 9 Jan. 2024.)

Norman Finkelstein’s work as an author is preserved at the Northeast Children’s Literature Collection, Archives and Special Collections, University of Connecticut. https://archivessearch.lib.uconn.edu/repositories/2/resources/374

Introducing Aeon: A New Online Request System for Archives & Special Collections 

We’re excited to announce that a new researcher registration and request system is now available in Archives and Special Collections!  

If you’ve done research in the Archives previously, you’ll be familiar with our online booking form through a platform called Springshare, as well as our separate reproduction request form. We are introducing a new system, Aeon (created and supported by Atlas Systems), which will be taking the place of these online forms, so you’ll be able to do everything research-related through one online platform, including: 

  • Registering as a researcher (a one-time process) 
  • Making appointments 
  • Making requests for materials for both in-person visits and reproductions. 
  • Viewing your request history so you have full citation information for all the materials you’ve consulted 
  • Viewing the status of your reproduction requests and downloading reproductions you’ve requested 

If you are a UConn affiliate (student, staff, or faculty), you’ll be able to use NetID single sign on to create and sign into your Aeon account. If you are a researcher who has created an Aeon account previously at another institution, you won’t need to make a new account, and can use your pre-existing account. All other researchers will create a new account.  

When using the “book an appointment” or “request reproductions” buttons from the Archives and Special Collections homepage, you’ll now be directed to sign into your Aeon account or create a new account if you don’t yet have one. 

ASC staff have prepared a guide for patrons to help you register for and navigate your new Aeon account. For more information or for help setting up your account, please email us at archives@uconn.edu.